What if Fans Ran the Show in Female-Led Sports Events?
Imagine a world where fans aren't just spectators, but active participants. A world where they shape the game, influence decisions, and feel a deep connection to the athletes and players. This is the future of sports, and it's being driven by female leadership.
Since our inaugural tournament in 2004, we've been obsessed with redefining the fan experience. We're building innovative arenas, crafting captivating game-day experiences, and fostering a global community of passionate fans. Our goal is to create sport events and a Sensational League where every fan feels valued and every athlete and player shines.
Fan-First, Future-Focused: Redefining the Sports Event
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Fan Involvement
Give fans and players ownership of the event.
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Innovative Partnerships
Collaborate with alternative sponsors and sports organizations.
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Inclusive Atmosphere
Create a safer, more playful space for all, especially women and families.
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Urban Development
Optimize city spaces and influence urban planning.
Sensational Fan Engagement & Culture
We've spent the past few seasons testing the waters of a new league format. The response from players and clubs has been overwhelmingly positive.
Our track record in cultivating passionate fan cultures is well-established. We've involved fans by providing access to music studios for song creation, offering exclusive merchandise, and awarding prizes like flights to Barcelona and tickets to Roskilde Music Festival.
We've blended art and fan culture to create innovative fan experiences, such as field-sized tifos. Fans was invited onto the field and where the tifos were disassembled into individual scarves, allowing fans to take home a piece of the experience.
As our tournaments and leagues has grown, so has our vision. We've seen firsthand how our players develop into loyal fans of the club's pro teams. Their strong sense of community, fostered through our league's emphasis on mental health and friendship, makes them ideal ambassadors for a vibrant stadium culture.
We aim to explore this further and develop strategies for our upcoming seasons. Our goal is to involve our players to organize dedicated fan sections at professional games. By creating a vibrant, communal atmosphere, we believe that these sections can have a profound impact on everyone involved, fostering a sense of belonging and well-being.
The collective energy and shared experience of a stadium can provide a much-needed mental health boost and a source of joy.
We are Award-Winning in Forecasting Sports Trends for Women
2023 Majken Gilmartin is listed as number 11 out of 30 game changers who push the boundaries in sports. Listed by ISPO (World’s largest sports fair)
2021 Power, Together Award. GGWCUP awarded by Reykjavik Global Forum and WPL (Women Political Leaders)
2019 The Global Goals Award. GGWCUP awarded by the Danish government
2019 Czech Republic SDG Award. GGWCUP awarded by Association of Social Responsibility and Ministry of Foreign Affairs
2016 IOC Trophy for Women and Sport for Europe. Majken Gilmartin awarded by the Olympic committee
2011 Inclusion Award. EIR Soccer awarded by Red Cross and Roskilde Music Festival
2004 Best Grass Root Event. EIR Soccer’s Sensational Football Tournament awarded by UEFA